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Friday, October 22, 2010

10 Public Relations-related Discussions I Could Live Without

Everyday I look forward to the avalanche of creative ideas, links to information and news I wouldn't see otherwise, the levity, the quirkiness and the provocative conversations, blogs, tweets and posts and all that spills forth from my favorite social media networks.

Well, almost all that spills forth... 

We're probably a lot alike in that we start each day by browsing Twitter, Linkedin, Facebook, etc., and end each day pretty much the same way.  We want to know "what's new" even before we get out of bed (some of us).  And in just a few minutes, before we take that first sip of Sumatra or Chai, we have a pretty good take on the conversations that took place while we slept and about what's trending for the day ahead.

Unfortunately, however, much of the creativity and thoughtfulness that is shared within our social networks - I'm finding -- is being offset by the seemingly never-ending regurgitation of (too) familiar discussions.  I am specifically speaking of the conversations taking place within the world of public relations. And more specifically, technology public relations.  

This may sound a bit like whining to you.  I'm sure it would to Seth Godin, who blogged just today about whining.

Mr. Godin says whining is just a waste of time.  He's right.  Still, I believe everyone has the right to whine, albeit only once in a while.

Today, it's my turn.  

With that, I give you my short list of regurgitated, recycled and restated discussions which are taking place in a PR-oriented social media community near you. All are discussions we, 'er I, can live without:  

  • Is traditional media really dead?
  • Press release:  R.I.P.
  • Who should own social media? Ad agency, PR agency, in-house team or social media agency?
  • Why PR agencies missed the social media train.
  • What journalists hate about PR people.
  • 10 essential tools for measuring social media (especially annoying when they're tools you never heard of and when you click on the links half of them are already obsolete!)
  • How to pitch bloggers.
  • How many CEOs are actively using social media.
  • How do you measure PR success?
  • Is PR dead?
Phew.  Quite a list.  But I'm sure I missed a few, so please feel free to weigh in with your personal favs.  

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