Thursday, June 10, 2010
Smartphones a big hit in France
I came across an interesting article in Les Echos this week. According to a survey by GroupM and SFR, four million French connect to the Internet daily from their smartphone -- that's about one of every thirteen citizens over the age of 15. Mon Dieu! However, only 18 percent of mobile phone users have a smartphone. The moral of this story seems to be if users get their hands on a smartphone they will use them and use them a lot. Orange, with its recent announcement of a range of Android-based phones from Sony Ericsson, LG, HTC and Samsung for less than 49 euros, is well positioned to make customers out of the the 82 percent of French mobile phone users who don't yet posses a smartphone. If the smartphone market booms in France, as it appears to be primed, it will be a welcome boost for the economy overall as carriers, equipment providers, handset manufacturers, mobile content developers and advertisers all stand to benefit.