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Tuesday, November 17, 2009

Barbagallo Joins 3Point In Boston

3Point Communications Taps ex-Porter Novelli Partner Jim Barbagallo
Agency and corporate communications veteran to establish 3Point's presence among Blue Chip and fast growing emerging companies with focus on the U.S. northeast

Boston, MA, November 17, 2009 -- 3Point Communications today announced that Jim Barbagallo has joined the agency as a managing director. In this newly-created position, Barbagallo will drive growth for 3Point in the northeast while also helping the communications firm grow nationally. Barbagallo has more than 25 years of experience in public relations and marketing communications with specific experience in developing and executing strategic, integrated communications programs for emerging and established technology companies.

"Information technology companies are already starting to play a key role in pulling the U.S. economy out of this recession," said Barbagallo. "And in the northeastern region of the U.S., and especially Massachusetts, IT continues to play a role as fuel for the economy. Other technology sectors -- including "clean tech", nanotechnology, electronics and biotechnology -- also are key parts of the economy in the northeast. Among these companies is a strong and growing demand for communications professionals who can help elevate brands and 'instigate' conversations with stakeholders. That is at the core of what 3Point does."

Previously, Barbagallo was with Porter Novelli, where he was managing director of the Boston office as well as a company partner and member of the global firm's technology council. During his 10 years with Porter Novelli, Barbagallo developed and cultivated client relationships with world-class companies such as HP, Analog Devices, BMC Software and 3Com, among others. In addition, Barbagallo worked with a number of emerging technology companies, including IBRIX, Sociocast and NeuStar. Barbagallo had also been with Copithorne & Bellows PR prior to its merger with Porter Novelli. In addition, he had also been director of marketing public relations at Digital Equipment Corporation, a global marketing communications manager for HP and a reporter with the "Eagle-Tribune" in North Andover, MA.

About 3Point Communications helps its clients accelerate growth through effective communications. By developing compelling stories that can be retold in a number of different ways, we create communications that includes content that inspires action and engenders communities to interact. Leveraging the most appropriate traditional and digital media channels to elevate brands’ mindshare and instigate conversations, we are able to reach a variety of audiences, delivering a message that resonates locally, regionally and globally. With a presence in Boston, Silicon Valley and Washington D.C., 3Point develops creative, results orientated campaigns for market-leading blue chip and fast growing start-up companies.

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