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Friday, October 2, 2009

AMD Once More the Aggressor

Roughly four years ago, AMD took out full page newspaper ads challenging Intel to a dual-core server duel. Intel declined the offer. CNET, however, decided to hold a shoot-out between the two leading microprocessors to see which chip performed better.

CNET put the chips through a series of seven tests, and the results showed the AMD Athlon a clear winner over the Intel Pentium Dual Core processor.

That’s the good news for AMD. Unfortunately, as of 2008, AMD still held only 13 percent of the microprocessor market compared to Intel’s 80 percent market share. AMD was able, however, to chip (pun intended) away at Intel’s lead.

Now AMD has its sights set on another market leader, this time in the market for graphics chips for PCs – nVidia. With its introduction of the ATI Radeon HD 5800 series of graphics chips, AMD claims it now has the fastest graphics processor ever created, and they’re shipping in PCs today.

It will be interesting to see how nVidia responds. It will also be interesting to see if AMD’s newest entry begins to win it additional share in the graphics chip market. Currently both nVidia (with 29 percent market share) and AMD (18 percent market share) both lag considerably behind market segment leader Intel (which boasts 51 percent market share).

But AMD aims to make it a three-horse race.

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