Five Factors Driving The End of "Passive Media"

There was a time not that long ago when most Americans got their news and information from a combination of the nightly network news, the morning or evening newspaper and the local weekly newspaper.  We passively awaited delivery in print or broadcast and shared what we learned orally with family and friends. There are still places in America where that routine is the norm.  But even in the most distant outposts of the country, the days of passively awaiting information is waning as technology moves from top-down distribution of information to an open, many-to-many networked media environment.   

I would suggest that any of our readers who who are interested, involved in or impacted by this change take a look at a study by the American University's Center for Social Media in Washington, D.C.  The authors set out to explore the impact of this change on public media and published an excellent white paper titled, Public Media 2.0: Dynamic, Engaged Publics.  In part, the research offers an assessment of the impact of new media on traditional media. While many of us have written about these changes, the AU research pulls them together in an interesting framework that makes sense out of a number of technologies that seem headed on a collision course.

The AU paper identifies five elements creating this massive change in the way we interact and access media. These "five C's:" Choice, Conversation, Curation, Creation and Collaboration are having a massive impact on our use of video, databases, social networks, location media, distribution, platforms and metrics.  

In the words of the researchers, here are the specific items they identified:

1. Choice: Rather than passively waiting for content to be delivered as in the broadcast days, users are actively seeking out and comparing media on important issues, through search engines, recommendations, video on demand, interactive program guides, news feeds, and niche sites. This is placing pressure on many makers to convert their content so that it’s not only accessible across an array of platforms and devices, but properly formatted and tagged so that it is more likely to be discovered.
2. Conversation: Comment and discussion boards have become common across a range of sites and platforms, with varying levels of civility in evidence. Users are leveraging conversation tools to share interests and mobilize around issues. 7 Distributed conversations across online services, such as Twitter and FriendFeed, are managed via shared tags. Tools for ranking and banning comments give site hosts and audiences some leverage for controlling the tenor of exchanges. New tools for video-based conversation are now available on sites such as Seesmic. News is collaboratively created, gaining importance by becoming part of electronic conversation.
3. Curation: Users are aggregating, sharing, ranking, tagging, reposting, juxtaposing, and critiquing content on a variety of platforms—from personal blogs to open video-sharing sites to social network profile pages. Reviews and media critique are popular genres for online contributors, displacing or augmenting genres, such as consumer reports and travel writing, and feeding a widespread culture of critical assessment.
4. Creation: Users are creating a range of multimedia content (audio, video, text, photos, animation, etc.) from scratch and remixing existing content for purposes of satire, commentary, or self-expression—breaking through the stalemate of mass media talking points. Professional media makers are now tapping user-generated content as raw material for their own productions, and outlets are navigating various fair use issues as they wrestle with promoting and protecting their brands.
5. Collaboration: Users are adopting a variety of new roles along the chain of media creation and distribution—from providing targeted funds for production or investigation, to posting widgets that showcase content on their own sites, to organizing online and offline events related to media projects, to mobilizing around related issues through online tools, such as petitions and letters to policymakers. "Crowdsourced" journalism projects now invite audience participation as investigators, tipsters, and editors—so far, a trial-and-error process.

The research then makes an interesting connection that illustrates how our changing media habits are affecting the tools we use and the ways we use them.  Again, in the words of the researchers, these trends involve:

• Ubiquitous video (choice, creation, collaboration) Professional and amateur video alike are migrating online to sites such as Hulu and YouTube; nonprofessional online video is becoming part of broadcast news and newspaper reporting; live streaming and podcasting are routine aspects of public events.
• Powerful databases (curation, creation) Deep wells of data and imagery are increasingly valuable for reporting, information visualization, trend-spotting, and comparative analysis. Databases also now serve as powerful back-ends for managing and serving up digital content, making it available across a range of browsers and devices.
• Social networks as public forums (conversation, collaboration) Durable social-networking platforms, such as Facebook, and on-the-fly social networks, such as the open-source Ning, allow multifaceted media relationships with one person, a few, or many people.
• Locative media (choice, creation) GPS-enabled mobile devices are allowing users to access and upload geographically relevant content, and a new set of "hyperlocal" media projects are feeding this trend. Conversely, maps are becoming a common interface for news, video, and data.
• Distributed distribution (choice, curation) News feeds, search engines, and widgets are allowing content to escape the traditional boundaries of the channel or site. Users are coming to expect access to anywhere, anytime searchable media.
• Hackable platforms (creation, collaboration, curation) Open source tools and applications are becoming increasingly customizable. Media makers can tailor their platforms, sharing tips across a broad community of developers, and users can pick and choose how they will interact with content.
• Accessible metrics (creation, curation) Ranking and metrics sites, such as Google Analytics, Alexa, and Technorati, make it easier for media makers to compile and compare their audiences—and for outsiders to more easily judge and note success.
• Cloud content (choice, creation) Applications, media, and personal content are migrating away from computers and mobile devices and onto hosted servers—into "the cloud" of online content. On the one hand this offers simplicity, easy sharing, and protected backups; on the other, it threatens control and privacy.
• Pervasive gaming (choice, collaboration) Gaming—playing computer, Web, portable, or console games, often connecting with other players via the Internet—has become as ubiquitous as watching TV for young people.

When we look at these in isolation, the media universe may first appear as a random set of trends propelled toward some kind of chaotic convergence with an unknown and unpredictable outcome.  But when seen in relation to each other, there appears to be not only an order but at least a set of potential outcomes that we will look at in a future post.  

Social and Collaborative Applications are Working Their Way into Enterprise 2.0

The Enterprise 2.0 Conference is taking place through Thursday of this week at the Westin Boston Waterfront Hotel in the scenic Seaport District of the city.  As you probably guessed from the conference name, the focus of this tidy expo is collaborative technologies, Web 2.0 solutions, designed specifically to enable enterprises to become more efficient, productive and innovative.

Steve Wylie, the conference GM (you'll find tweets from the show at #e2conf), points out that while businesses are taking advantage of game changers like cloud computing and data center virtualization, applications that exploit these infrastructure technologies have lagged the application advances being made in the consumer market.

That's what e2conf is all about: examining and showcasing the latest developments in enterprise-class social and collaborative applications. And there's no shortage of talent at the expo.  Today I had the opportunity to spend a few hours listening to the keynotes, kicking tires on the show floor and asking a few questions of the software developers who were there.

As you might suspect, most of the exhibitors on hand are smallish, privately held software companies.  The big guys were there too, including Novell, IBM and Cisco.  But the vast majority are innovative, emerging companies developing very exciting social and collaborative solutions for business.

In one day it's impossible to get a close look at all the companies there, but I was able to take a look at quite a few.  From what I saw and heard, these three are my picks for the coolest companies at this year's e2conf:

• Doodle, in their own words, "makes scheduling virtually effortless."  Using Doodle, scheduling a meeting with busy coworkers is as easy as creating a poll, casting a vote for the preferred date and time, and informing participants of the outcome.  Doodle was founded in 2008 in Zurich, Switzerland and has about 10 employees.  And I love the name.  Do you Doodle?

• At the other end of the emerging company spectrum is Jive Software, a well-funded, well-established company with more than 2,500 customers (they claim).    Jive Software, now based in Palo Alto, Calif., (the firm was started in Portland, Ore.), is eyeing an IPO in 2011 and is led by industry veteran Tony Zingale, who led the sale of Mercury Interactive to HP four years ago.  I saw Zingale's keynote earlier today and he still turns it on.  Jive Software is partnering with heavyweights like Google and Twitter and looks to be well on its way to building an enterprise 2.0 company with staying power.

• I'd be remiss if I didn't mention Baydin, a San Francisco-based company and winner of today's "Launch Pad People's Choice," a fun text message-based audience-participation contest pitting four newish companies against each other.  Baydin has an "Unsearch" product that's built into Outlook and hunts down or "automatically discovers" in your email, documents and colleagues who could help you with any given project.  I love this:  at Baydin, they talk about "the future of search...is not having to search."

I apologize for leaving out so many other cool companies and I'm already looking forward to the next edition.

Four Cloud Applications Help Level the Playing Field for Small Business

It wasn't long ago, that the idea of a point to multi-point broadband video conferencing system was the exclusive domain of the Fortune 1000.  A low-end system cost at least $10,000 and required specialized videoconferencing hardware from companies like PictureTel and Compression Labs along with widescreen monitors, cameras and controls and networking equipment all tucked into a dedicated room whose layout probably tipped the scales at another $10,000.  Of course, your system only worked with other sites that had the same expensive system installed, and both sides usually required someone from IT to get you set up and stand by throughout the call. 

Today, thanks to the cloud, you can do a point to multi-point call to six separate people or locations with a $20 webcam on your desktop or laptop.  And it is easy enough for a fifth grader to use it. This isn't an instant-message-based system with postage stamp video, but a full-screen, cloud-based videoconferencing system from a company called ooVoo.  Like so many cloud-based apps for small business, it is easy, affordable and it works as promised.  We use ooVoo here at 3Point and have found the video to be smooth, the audio clear, and the experience of working with remote colleagues vastly improved. Our business is not among the Fortune 1000 -- or even the Fortune 5000.  But we can work like them and look like them for pennies with cloud apps like ooVoo.

So that got me to thinking what else is out there that gives small business the outward appearance of big business and helps level the playing field?  I could have listed at least 20 companies, but I'll start with three more in addition to ooVoo and come back to add others in a later blog. 

2. Cloud Collaboration and Project Management
What is so interesting about this topic is that some of the apps we think of as the toolkit of small business are now being adopted by large businesses as well. One such example is Basecamp.  I don't know about you, but I have a hard time believing a person who lives by a Gantt chart.  Life just doesn't work that smoothly, even if you are a certified project manager, of which there are thousands here in the Washington, D.C. area. To make a Gantt chart the essence of management is sort of like making an elaborately crafted grocery list the essence of your family values.  Lists change and evolve, deadlines slip, ideas evolve, budgets get cut, and people like to talk to each other and come up with new ideas. All those nice boxes, colored lines and finely tuned schedules may work in an autocratic command and control system, but in the Collaboration Economy there aren't many autocratic businesses I know that are cited in lists of best places to work. Basecamp is built on a concept of project management focused on communication and collaboration -- the way most of us actually work.  As their website says, "pictures and numbers don't get projects done."  Amen. 

Companies like ours need to collaborate with colleagues around the world and people inside and outside our walls. We need a sophisticated project collaboration tool to set goals, manage and measure projects and collect a whole lot of information to guide our analysis and decision making.  We found Basecamp at the recommendation of our friend, Jay Murphy, founder and CEO of Trionia in Boston. Jay is a really smart digital marketer who uses Basecamp for web projects, software development, client collaboration and a whole list of other core business activities. We got hooked on it quickly in developing a massive proposal for a client prospect that included teams from around the country. It was seamless.  We shared a range of research articles, ideas, drafts, edits, calendars and task ownership and put together a terrific RFP that succeeded in moving us to the next level of the competition. We could not have completed this without Basecamp, and we are not alone. Kellogg's, Patagonia, Adidas, USA Today, National Geographic, Warner Brothers and others are all Basecamp users. At $24 a month, the entry price is well worth it.

3. Ex WebEx
When we first started out, Jay also pointed us toward DimDim.  Have you ever tried WebEx? DimDim is WebEx for the rest of us.  Easy to use and free for up to 20 users, and the people you invite to your meeting do not have to install anything to join!  DimDim lets us do webinars, internal training, shared whiteboard, online conferences and a host of other applications.  We are satisfied customers who look and act like a much larger company thanks to DimDim's use of the cloud.  (But we'd really appreciate a name change to something that doesn't sound like the name of a cartoon character.)

4. Google Apps
Much has been written about Google Apps. Rather than repeat it all, let me just cite a statistic that should make you feel comfortable if you are considering the move: more than two million business run Google Apps and more are joining every day. They use it for email, company calendars and as a replacement for word processors, spreadsheets and other basic needs products. First adopted by individuals, then small businesses, Google Apps is being used by more and more enterprises at the expense of Microsoft Office, Microsoft Exchange and Lotus Notes.  The free versions will handle most basic needs of small business. With Google Apps Premier Edition (annual fee of $50 per user), a customer gets inboxes that store up to 25 gigabytes of messages, a video chat system (not equal to ooVoo in our estimation), anti-virus/spam protection, disaster recovery and a 99.9% uptime SLA. That is why Google can boast enterprise customers like Motorola Mobile Devices, Salesforce.com, Genetech and the District of Columbia. 

So, there you have it.  Four ways the cloud lets you level the playing field and look like a billion bucks for less than your monthly coffee budget.  They may not get you from the Inc. 500 to the Fortune 500, but the playing field is becoming more level every day.