Built It and They Will Come...ah, I Don't Think So.

I'm sick and tired of surveys and self-proclaimed pundits claiming that the Bay Area is the end-all, be-all when it comes to technology innovation.  I'm willing to bet a week's salary (no jokes) that Greater Bostonians appreciate technology innovation as much, if not more, than our Bay Area brothers and sisters.

Just eavesdrop on a conversation or two at the Starbucks at 755 Boylston St., Boston or during business breakfast hours at Henrietta's Table at The Charles Hotel in Cambridge, MA and you'll be witness to Boston's appreciation for technology innovation.

What has me fired up is this:  a research consultancy -- Penn Schoen Berland -- did a pretty clever thing this week when they announced the findings of an online survey, focused on the Bay Area, to herald the opening of their new San Francisco office.  They called the research "The Bay Area Future of Technology Survey" and not without some pandering to their latest host city, called out attention to the "fact" that Bay Area residents are generally more tech savvy than non-Bay Area U.S. residents.

So right away, to me, it's a west coast vs. east coast thing.

While the survey results show Americans-at-large "are embracing the future of technology" and are generally excited about innovation and technology trends including cloud computing and convergence, they also show that the the good citizens of the Bay Area are "different."  Yes, that's the word the firm uses in it press release-- different, as in special. 

Different how, you're thinking?

Well, according to the results of the survey, more Bay Area residents vs. the rest of the U.S. population are excited about future technologies, hold more dear the "latest and greatest" shiny objects that are introduced and desire a greater level of engagement  in "making new technologies possible and accessible."

So do Bay Area residents really appreciate technology more than folks in the rest of the U.S., including greater Boston, which when I last checked (and I check every 30 seconds or so) was still considered to be one of technology's global centers of gravity?  It's really hard to say and one certainly has to to take with a grain of salt the results of a survey that queried only 501 people and was issued, in large part, to condition the Bay Area market for Penn Schoen Berland's arrival.

I will go out on a small limb to say greater Bostonians likely appreciate diverse technologies more than Bay Area residents because we are no longer the IT-centric region we once were.  Instead, greater Boston is now home to a very diverse community of innovative businesses in pharma, bio-tech, life sciences, nano tech, semiconductor manufacturing, defense as well as IT (including cloud and mobile/convergence). 

The survey results aside, I think there's at least one area where Bay Area residents separate themselves from greater Bostonians and everyone else in the U.S.  And it is this:  they do the best job of promoting their offerings, likes and dislikes, while Bay Staters have had, at least historically, more of an engineering attitude about technology and innovation:  "build it and they will come."

Bill Shander of Tippingpoint Labs recently asked if Bostonians really have an "overriding lack of confidence" about their "place in the world of innovation and business?'' Do Bostonians really have a "perpetual chip" on their shoulders despite their history of innovation, he wonders.

Perhaps Bill is right on this.  Perhaps we'll conduct a survey to find out.

Can't we all just get along?

The previous two posts to this blog asked the questions, will the cloud save journalism, and is old (traditional) media dead?

I’d like to expand on this discussion by recounting the experience of a friend of mine who joined the San Francisco Chronicle a few years back to head up the “traditional” newspaper’s new online department, dubbed www.sfgate.com.

At first, she describes, “everything went well.” The traditional print side of the business didn’t fully respect, nor fear, the upstart online editors and reporters, so they simply went about their business as usual.

But soon, the online part of the paper started scooping the print-version of the Chronicle on important local stories by virtue of being able to distribute the stories electronically, i.e., instantaneously. Suddenly, the stories that would have been fresh and exciting in the morning paper were old news.

And, because some of these young, hungry online reporters were willing to get out of the office and actually talk to people, they were coming up with stories on their own that were being missed by the print version.

“Soon, our daily editorial meetings were becoming very contentious,” my friend told me. Rather than working together to provide a comprehensive view of the news – immediate and top level via online and more thorough but a little later in the print version – the two sides of the organization were locked in a ferocious battle.

“The print guys still owned the bulk of the advertising dollars,” my friend said, “so we (the online team) were always playing second fiddle.”

After a couple of years of doing this tiresome dance my friend had had enough and decided to strike out on her own.

“I knew that there was a market for an online paper in San Francisco, so I decided to start one of my own,” she told me.

Using her own money, she started the fledgling www.sfappeal.com online paper focused exclusively on local stories. “It was a lot easier than I thought,” she said.

She hired a few reporters and paid them by the stories they wrote. There weren’t any printing or distribution costs because she set up the entire operation in the cloud. She pays only a few dollars a day to have her entire enterprise housed on computers, as she puts it, “somewhere out there.” And the online ads she sells cover her costs and allow her to stash away a little for herself.

She went on to tell me she doesn’t have physical office space because she’s found that when people don’t have to go into the office they find their way onto the streets where the news is being made. As a result she gets better content and is now getting 700,000 unique visits to her site every month.

This is not to suggest that traditional newspapers, or magazines, are completely obsolete.

The way we look at it here at 3Point is akin to a pebble in a pond. The initial pebble, in this case the story in traditional media, often makes a small splash, but the ripples it causes, the tweets, the blog posts, and the online news stories expand out to cover a great distance.

Slowly these two forms of communication are finding a comfortable working relationship and will together serve to keep us apprised of the important events that occur around us each and every day.

That’s why, as Jim put it yesterday, “we believe in the intersection of traditional media and new media.”